Cognitive expert: Don't blather jargon

1 minute read

From a reader, I have this paper by Daniel Oppenheimer in Applied Cognitive Psychology:

Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly
Daniel M. Oppenheimer
Most texts on writing style encourage authors to avoid overly-complex words. However, a majority of undergraduates admit to deliberately increasing the complexity of their vocabulary so as to give the impression of intelligence. This paper explores the extent to which this strategy is effective. Experiments 1-3 manipulate complexity of texts and find a negative relationship between complexity and judged intelligence. This relationship held regardless of the quality of the original essay, and irrespective of the participants' prior expectations of essay quality. The negative impact of complexity was mediated by processing fluency. Experiment 4 directly manipulated fluency and found that texts in hard to read fonts are judged to come from less intelligent authors. Experiment 5 investigated discounting of fluency. When obvious causes for low fluency exist that are not relevant to the judgement at hand, people reduce their reliance on fluency as a cue; in fact, in an effort not to be influenced by the irrelevant source of fluency, they over-compensate and are biased in the opposite direction. Implications and applications are discussed (emphasis added).

Not sure if this is some kind of hint or something....

Anyway, for you students out there, beware! You know those grade-level assessments in grammar checkers? It seems like papers written around the seventh-grade level are usually pretty readable. If you can't make it clear at that level, believe me, you are losing all possible readers, including your professors! Not because the facts aren't there; just because they are too hard to follow. Which means they probably don't follow.


Oppenheimer DM. 2006. Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. App Cogn Psych 20:139-156. DOI link