Michael Bérubé writes in the Chronicle of Higher Education: "Why I Resigned the Paterno Chair", with a discussion of academics versus athletics. I'm linking because of this:
The day thousands of alumni cheer "We are Penn State" in celebration of the fact that the anthropology department is No. 1 nationally (having defeated Duke in the prestigious Boas Bowl) will be the day we know we've changed the culture in Happy Valley.
Somehow I don't see it happening, although a Boas Bowl would be entertaining.