Coming attractions

This has got to have more potential than that movie, Homo erectus:

March 3, 2007 -- ABC is turning the Geico caveman ads into a half-hour sitcom.
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.

Various smart-aleck remarks:

In their defamation lawsuit, the cavemen retain Denny Crane.

BRUNO TONIOLI: "That tango WAS A LATIN PLEISTOCENE DREAM!"

I can't wait to see how they react to typing 4,8, 15, 16, 23, 42 again and again...

IZZIE: (fighting back tears) "We tried, but there just aren't any matching donors for a new caveman heart..."

Next week, in a touching episode of Ugly Betty...

Three words: Caveman Wife Swap...

Meanwhile, further down in the story:

Few TV shows have come out of the commercial sphere, but it's not without precedence: The 2002 CBS comedy "Baby Bob" revolved around a talking baby character that was first seen in a series of dot.com ads.

I've got to figure it's a bad thing if your Variety story mentions the words, "Baby Bob".